Discover the basics of digital marketing in a single day.

What it is, how to do it, where it fits in.

Course content

•  Website design, usability
• Search (SEO and PPC)
•  Social media (Facebook, Twitter, YouTube +++)
• Mobile, affiliates, online advertising
• Email marketing
• Great digital case studies
• What's new? What's next?

What will you learn

• What digital marketing is
• Strengths and weaknesses
• How to plan and execute it
• Integration with offline marketing
• Some of the jargon

Key benefits

• You will come out with an improved overall knowledge of digital marketing.
• You will be able to speak confidently with digital specialists (internal and external) and understand the role of digital within the overall marketing mix.
• Increasingly, all marketers need to understand digital marketing and the contribution it can make. 
• This workshop demystifies digital, analyses its strengths and weaknesses, and places it in context within the organisation’s overall marketing mix.

Who is the course aimed at?
An introductory level course for marketers with experience of offline but needing  a ‘crash course’ in digital marketing to understand the jargon and communicate effectively with specialist digital colleagues/ agencies

Mike will illustrate his presentations with cases, both B2B and B2C. He will explain how leading marketers are combining offline and online DM for maximum ROI.

This lively workshop will include many practical 'do’s